Business Soltions Blog
In a nutshell what we are offering are condensed versions of solutions developed by various entities, both locally and nationally. Of course we offer information that will allow the participant to explore these solutions more deeply if they choose. In addition to offering a condensed version of these solutions we offer some real-world examples of how these solutions have been applied or how they could be applied to combat the problems most small businesses are facing today.
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Our latest entry - 1-16-2012
The necessity of change
If it is not broken, then don’t fix it! That is an axiom we Americans embrace, and have embraced for a long time. American business institutions like Woolworth’s, Penn Central Railroad, Bethlehem Steel, Pan Am Airlines, TWA, and Washington Mutual all adhered to this philosophy…….. to the bitter end. Recently Hostess Corporation, the makers of Twinkies, filed for bankruptcy. While these companies are but a tiny, tiny fraction of the American companies who have ceased to exist, a common thread here is that all of these companies did a really good job of selling, marketing, producing the product or service they sold. They were really good at what they did, for a while.
People change, values change, demographics change, products change, circumstances change, markets change, technologies change, and if your business isn’t changing then it may be becoming obsolete. The need for change seems to be the only constant in our world.
So……… what are you changing in 2012?
Starting in February Express Autobody will be hosting marketing classes starting with Gift Marketing and Permission Marketing on February 16th. We did this in 2007 and in 2008 and they were well received and very successful. Since then I’ve had a number of requests for us to make more of those classes available. People attending these classes will get information and tools on how they can explore new, more effective ways to market their goods and services. The big question will be, “Will information on how to market better be enough to change your business paradigm so that you can enjoy success in 2012 and beyond?”
We think not.
That is why we’re offering out complete Business Solutions Series starting with our Overview class this coming Thursday, January 19th. In the Overview class we will look at things that are common today that are not working, suggestions on how to change things so they will work, strategic positioning for your business, tactical positioning for your business, differences in today’s demographics, (especially with respect to the fact that there are six generations of Americans making buy decisions today,) differences in today’s social styles, and ways to tune up old tried and true business solutions so they can provide maximum benefit in today’s, and tomorrow’s ever changing world.
The morning class will start at 10:00 AM and will last till Noon. It is wide open. There are plenty of seats available. Unless there is a flurry of registrations the afternoon spill-over class will not be held. This class will be offered again, and again later in 2012. If you can’t make it Thursday you can make it later in the year. The only difference is that it may be later in the year before you start making the changes you need to make for 2012 and beyond.
People change, values change, demographics change, products change, circumstances change, markets change, technologies change, and if your business isn’t changing then it may be becoming obsolete. The need for change seems to be the only constant in our world.
So……… what are you changing in 2012?
Starting in February Express Autobody will be hosting marketing classes starting with Gift Marketing and Permission Marketing on February 16th. We did this in 2007 and in 2008 and they were well received and very successful. Since then I’ve had a number of requests for us to make more of those classes available. People attending these classes will get information and tools on how they can explore new, more effective ways to market their goods and services. The big question will be, “Will information on how to market better be enough to change your business paradigm so that you can enjoy success in 2012 and beyond?”
We think not.
That is why we’re offering out complete Business Solutions Series starting with our Overview class this coming Thursday, January 19th. In the Overview class we will look at things that are common today that are not working, suggestions on how to change things so they will work, strategic positioning for your business, tactical positioning for your business, differences in today’s demographics, (especially with respect to the fact that there are six generations of Americans making buy decisions today,) differences in today’s social styles, and ways to tune up old tried and true business solutions so they can provide maximum benefit in today’s, and tomorrow’s ever changing world.
The morning class will start at 10:00 AM and will last till Noon. It is wide open. There are plenty of seats available. Unless there is a flurry of registrations the afternoon spill-over class will not be held. This class will be offered again, and again later in 2012. If you can’t make it Thursday you can make it later in the year. The only difference is that it may be later in the year before you start making the changes you need to make for 2012 and beyond.